Traffic to a company website is an important way of bringing in new business. The more authority your website is deemed to have, the more search engines like Google will drive traffic to you. But gaining that authority is a challenging proposition. It requires a website that satisfies Google's design criteria (loads quickly, displays properly on a variety of devices, etc.), and has useful content, typically the more useful content the better.
As readers of this Newsletter know, back in August of 2019 our then domain, runonsun.com, was hijacked and we were forced to start from scratch at our present domain, runonsun.solar. All of our old links to our popular content were broken, with no way to redirect them. So how has that turned out? Check out this graph:
The peak out to the left is from August 2018, when we wrote about our experience seeing the Enphase IQ8 in the lab. That spike - 6,906 unique visitors to the website - was our all time high for monthly traffic. Until now, that is.
The cliff drop is our traffic in the month after the August 2019 hijack, a whopping 181 visitors for the month of September - ouch! Traffic limped along for an entire year before we started to regain some of our prior clout, getting above 5,000 visitors in a month for the first time after the hijack this past October.
But what just happened in January? Traffic went through the roof, coming just shy of 10,000 visitors in a month for the first time ever! Cool!
So what is driving the spike? Astonishingly, it is mostly driven by a single blog post, written all the way back in February, 2017! Here's the link: I've got solar; why is my bill so high?
It turns out that this is a question that the public asks a lot. (That is something of a sad commentary right there!) My detailed answer to that question (the post is 2,153 words long!) appears to be the definitive response, at least as far as Google is concerned. As more people feel the need to ask that question, our answer drives ever more traffic.
All of which is pretty interesting - key posts drive the greatest amount of traffic, and help bring a hijacked domain back from the dead. Now we just need to figure out how to replicate that success several times this coming year!
Any questions you would like us to answer? Maybe your question will be the next big traffic driver!