Thoughts on Solar

In the highly competitive solar marketplace, some companies are thriving while others are withering on the vine.  It’s the age old question: Who’s Hot and Who’s Not?  In Part 2 of our series on the State of SoCal Solar, we will answer that question, and more!

In Part 1 of this Series we explained our methodology and looked at some overall trends in the data.  To identify the players in the SoCal solar marketplace, we extracted the solar panel and inverter data from our CSI data set.  (Unfortunately, the CSI data does not include any information regarding racking equipment used on a project.) While the CSI data allows for multiple different panels and inverters to be identified with each project, in reality the overwhelming majority of projects report only one panel or inverter choice.  As a result, we will continue our practice from last year and only look at the first choice reported for both solar panels and inverters.

Top Solar Panels

There are two statistics that are meaningful - the total number of panels utilized and the number of projects on which those panels were employed.  We excluded “delisted” projects from our analysis and we will further divide the universe of projects by residential or commercial.

Residential Trends

In the residential space, there are 97 different panel manufacturers listed, but only 15 of them accounted for more than 1% of the total sales volume of 228,372 panels.

Here are our results for the residential market:

From this analysis it is clear that SunPower and Yingli rule the residential marketplace, combining for 37% of all sales and a comparable share of all projects.  New kid on the block, South Korea’s LG Electronics, has jumped out to a very strong start, coming in fifth place behind venerable contenders, Suntech Power and Sharp.  Also notable is that Sanyo - a long-time leader thanks to its great efficiency and thermal properties - has nearly fallen off this chart altogether. (Sanyo accounted for just barely 1% of total sales on just 0.8% of all projects.)

Those are the results for the residential market overall, but does it make a difference if you distinguish leased projects from cash purchase?  Indeed it does, with only three companies having more than 5% market share in both market segments: SunPower (22.8% purchased, 18% leased), Sharp (16% and 5.3%) and Canadian Solar (9.5% and 6%).  LG Electronics sold almost all of its product into the leased systems segment with a market share of 10.7% compared to less than one-half a percent in the purchased segment.  Altogether, the purchased market segment accounted for 65,841 panels sold whereas the leased segment dwarfed its older sister with 162,531 panels sold.

The top-five most popular residential solar panel models were: Yingli YL235P (21,098 units), LG Electronics 255S1C (15,970), SunPower 327NE (12,273), Suntech Power 190S (11,488) and SunPower 230E (9,069).

Commercial Trends

On the commercial side, there are 60 manufacturers listed, of which only 13 accounted for more than 1% of the total sales volume of 350,360 panels.  Here are our results from the commercial side:

Suntech has taken over from SunPower the top spot in the rankings, accounting for nearly 21% of the panels installed and it did it with only 7% of the total projects.  In contrast, second place finisher, Yingli, had more than twice as many projects - 14.4% of the total - but its market share was only 16.2%.  While this select group were the only manufacturers to crack 1% of sales, the remaining manufacturers captured a whopping 28% of all projects.

The top-five most popular commercial solar panel models were: Yingli 230P (43,064 units), Suntech Power 280-24/Vd and /Vb-1 (65,475 - two variants), SunPower 327NE, Trina Solar 230PA05 (21,590) and Trina Solar 225PA05 (17,950).

Top Inverter Manufacturers

Analyzing inverter sales is a bit different since many projects have more than one inverter, and in the case of micro-inverters installations, there is one inverter for each solar panel.  For our analysis, we will just look at the number of projects with the manufacturer’s product listed as inverter number one.

Residential Trends

The CSI data reveals 24 different inverter manufacturers in the residential space, but only 8 of them cracked the 1% market share threshold.  Here are our results for the residential market:

SMA is still the leader, with 31% market share but it is losing ground to our favorite inverter manufacturer, Enphase Energy which now finds itself at 21% of the overall residential market.  When just leased systems are considered, Enphase falls to number four with just 12.7%, trailing SMA (32.4%), Power-One (21.7%) and SunPower (16.3%).

Buried amidst the 1% that is “other” are some very well known names that appear to have fallen out of favor, such as: Outback Power Systems and Xantrex, as well as newcomers SolarBridge and Enecsys.

Commercial Trends

When we shift our focus to the commercial segment the number of players drops to just 13, with only 11 cracking the 1% barrier.  Here are those results:

This is a very different graph.  SatCon Technology has a clear market lead, despite being dogged by rumors of its imminent demise.  SMA is second, but most of that is driven by sales of the same, small-scale string inverters that constitute its products in the residential sector.  Enphase weighs in at 3.5%, not a bad number considering that large-scale commercial sales are not its forte (although that may be changing).

Popular Pairings

While our CSI data set potentially allows for more than 2,300 different pairings of inverter and solar panel manufacturers, in reality the number of actual pairings is far smaller, with just five pairings accounting for nearly 48% of all projects.  Here are the top five pairs:

SunPower - with its 19% market share pairings - clearly demonstrates the joy of vertical integration and a strong improvement over last year when that combination accounted for just 12.4%.  The Enphase-Sharp combination comes in at number 2, but at 8.5% the combination has fallen from 10.3% last year.  (Given that the overall market share for Enphase improved from last year, this “decline” really reflects a broader base of installation combinations.)  Yingli is well represented as is SMA (which, of course, is the dominant driver behind “SunPower” inverters which are mostly SMA inverters re-branded).  Nowhere to be seen in the top five is inverter manufacturer Fronius which last year accounted for two of the top five entries but this year did not exceed 4% in any pairing.  Likewise, last year’s panel leader, Suntech, failed to reach the top five this year and Kyocera was also pushed off stage with no pairing exceeding 2%.

Who’s Hot and Who’s Not?

Next, as we did last year, we decided to take a look at what pairings are the most, and least, costly, efficient, and ultimately, cost effective.  As we noted last year, choosing a second-tier (or third-tier for that matter) solar panel by no means assures you of getting the lowest system cost.  In fact, when we looked at the top ten solar panel manufacturers by average cost per CSI AC watt, the results are a bit startling:

None of these are top-tier panels, but they surely are commanding top prices!  Keep in mind that our overall average price across all systems (excluding delisted) is just $6.23/Watt and you can see that some seriously overpriced systems were built using these panels.

One measure of panel performance (and the only one that can be teased out of the CSI data) is the ratio of PTC panel rating (meant to more closely reflect real-world conditions) divided by the nameplate panel rating (in STC watts), the higher the ratio the better.

The Sun Energy Engineering panels have a dismal 79.25% rating and the average across all of the panels listed here is under 85%.  By contrast, Sanyo panels have an average ratio greater than 89%, ten percent higher than third-tier panels from Sun Energy, yet the systems installed with Sanyo panels averaged $6.84/Watt!  (We note with dismay that the entry for Sun Energy panels represents only one system, installed in Malibu - perhaps this was an example of zip-code pricing?)

How do our top pairings rank in terms of dollar per watt?  Their numbers are all lower than what we see here, ranging from a high of $8.79/Watt for the average of combinations using REC panels to a low of $6.84/Watt for systems using Yingli panels.

What about efficiency?  Which equipment pairings produced the highest and lowest efficiency ratings (as measured by the ratio of CSI Rating divided by Nameplate)?  This is a more involved number, since it is not simply a function of efficient equipment (although panel PTC/STC rating and inverter conversion efficiency are both included) but also the specifics of the site - azimuth, tilt, shading and geographic location.  Nevertheless, good equipment certainly helps so let’s see where the numbers fall.  One additional restriction is required - we will limit this to the residential sector.  Why?  Because larger commercial projects often using tracking mounts that can have efficiencies greater than 100% and would skew our results away from the panel-inverter pairing.

So with that limitation in mind,the highest combination of panels and inverters in terms of efficiency is First Solar panels (thin film) combined with a Fronius inverter for a 90.51% efficiency score (thanks in part to the thin film panels great PTC to STC rating) while the lowest end is a depressingly low of 68.45% derived from MAGE Solar panels and inverters from SolarEdge.  (Not clear if even “power optimizers” can rescue a site with such dismal design characteristics.)

What about our most popular panel-inverter combinations - how did they fare on the efficiency scale?  Not surprisingly, the SunPower-SunPower combination is the winner at 84.38%, but four of our five favorite pairs are closely bunched: Yingli-SMA (83.28%), Sharp-Enphase (82.43%), and Yingli-Power-One (82.35%). The lone outlier was REC-SMA which came in at a relatively low 80.11%.

Who Uses What?

Finally, as we pivot from a pure equipment analysis to one more focused on the practices of the solar installation companies, we wanted to see what the biggest players are using and how does that affect their pricing?  Last year we looked at the top five players, but to give us a broader picture this time around we are looking at everyone with 100 or more projects (excluding projects that are delisted).  Here are our results:

First a comment or two on who made the top five in this list - SolarCity and Verengo have swapped places, Galkos remains at number three (despite our observations about them last year) but REC Solar and Real Goods have been driven down the chart (to numbers six and twelve respectively) to be replaced by previously uncharted Elite Electric and American Solar Direct.  (We will have more to say about all of these folks in Part 3.)

Last year Kyocera was the panel of choice for two of the top five; this year Kyocera did not crack the top fifteen, although it was the second choice for SolarCity.  LG Electronics found a niche with Petersen-Dean (and was the second choice for Verengo), while Chinese panel manufacturers dominated the list, capturing five of the fifteen slots.  Indeed, the big winner on this list would have to be Yingli, increasing its share of SolarCity’s business from 48% last year to 66% now and pushing aside its countrymate, Suntech, to become the number one choice at Verengo.  It will be interesting to see how the ongoing trade dispute and imposed tariffs change these rankings next year.

Power-One gets the big boost this year in terms of inverter choices - elbowing past SMA for the top spot with overall leader, Verengo.  But if you want to talk brand loyalty, Enphase is the clear winner - when it cracks the list it is used more than 97% of the time!

Collectively, these fifteen installation companies accounted for two thirds of all the solar projects in our CSI data set - but did that translate into lower prices for their customers?  To answer that question - and a whole bunch more - in Part 3 we will turn our attention to Outliers and Oddities to discover the good, the bad and the ugly amongst solar companies.  You won’t want to miss it!

Yesterday we wrote about our most recent foray into the California Solar Initiative (CSI) data and how that data revealed trends regarding the costs of solar in SCE’s service area during the first half of 2011. We continue today with a look into the equipment that was specified for these projects and explore who’s hot and who’s not.

CSI Data Generally and Equipment Specifically

As a reminder, our data set for this analysis consists of an extract from the CSI Working Data from 8-24-2011 that includes data for SCE installs where major status activity took place during the first half of 2011.  That data set consists of a total of 6,306 projects of which 698 are “delisted” (meaning the project’s rebate reservation has been cancelled for some reason), 3,131 are “installed” (completed or in some stage of rebate payment) and 2,477 are “pending” (in some stage of the process from initial rebate application filed but no rebate claim yet filed).  For today’s analysis, we will exclude the “delisted” projects from our data, leaving a total of 5,608 projects to analyze.

CSI tracks data about equipment used on projects in great detail.  In particular, for every project, CSI allows for up to seven different panel manufacturers and ten different inverter manufacturers!  So how many of our projects use multiple panels or inverters by different manufacturers?  We would expect not many, and the data supports that surmise.  Only 11 projects reflect two different solar panel manufacturers on the same project and in most of those cases the installer has substituted one solar panel for the one originally designated.  (Indeed, one project reflects four different panels being identified to CSI for the same project, finally settling on what appears to be two 180 Watt panels plus six 175 Watt panels feeding a single string inverter - curious design, that!)  Similarly for inverters, only 24 projects have two different inverter manufacturers specified and no project reflects more than two.  Given that, our analysis will only look at the first specified panel and inverter manufacturer.

Solar Panel Trends

So what is happening with solar panels?

Overall, there are 85 different panel manufacturers included in the data; however, most of them account for very few projects.  If we apply a reasonable filter to this data and only look at solar panels that appear in 50 or more projects, the number of represented manufacturers drops from 85 to 14, and the total number of represented projects falls from 5,608 to 5,079.  In other words, those fourteen manufacturers account for 90.6% of all of our projects, as demonstrated in this first graph. In fact, the distribution is even tighter with only five manufacturers exceeding 10% of the total: Suntech Power (18.7%), Sharp (14.8%), SunPower (14.3%), Kyocera (12.8%) and Yingli Green Energy (10.8%).

Solar Inverter Trends

There are twenty-three different inverter manufacturers represented in the CSI data, reflecting the greater complexity of inverters and the more rigorous path required to bring an inverter to market in the U.S.  Filtering for manufacturers represented by ten or more systems cuts the list from 23 down to just 13.

SMA America is the runaway winner in this competition.  Under their own label, they account for 35.4% of all of these projects.  Moreover, the majority, if not all, of the “SunPower” inverters are actually re-branded SMA inverters.  When the SunPower inverters are added in, SMA accounts for a whopping 48.2%.  That leaves only six other manufacturers to exceed even 1% of the total: Fronius USA (19.8%), Enphase Energy (15.2%), PV Powered (5.5%), Kaco New Energy (3.1%), Power-One (3%) and SatCon Technology (3%).

Two things of interest in those last numbers - the inroads of relative newcomer Enphase Energy (which was only founded in 2006), and the inclusion of SatCon, since alone among that list, it only sells central inverters for the commercial market (where it is dominant).

Popular Pairings

That is how the different manufacturers stack up head-to-head, but what about combinations?  Are there pairings of  panels and inverters that are most commonly preferred?  The data reveals five combinations that account for more than 5% of the total: Suntech panels with SMA inverters (13.5%); SunPower panels with “SunPower” (i.e., SMA) inverters (12.4%); Sharp panels with Enphase micro-inverters (10.3%); Yingli panels with Fronius inverters (8.2%); and Kyocera panels with Fronius inverters (8.2%).

Winners and Losers

While certain pairings are popular - are they cost-effective and how well do they perform together?  We decided to look at system combinations from an average $/Watt perspective and from an average CEC efficiency perspective to see what jumps out of the data.

Here’s the first thing that struck us - picking a system with lower-tier panels does not guarantee a lower installation cost.  In fact, many of the bottom-tier panels (none of which made the cut in our discussion of panel manufacturers above) had install costs well above our overall average for the data set ($6.37/Watt).  For example, we found a handful of systems using solar panels from such luminaries as Apollo Solar Energy, SET-Solar, and REC ScanModule where the average installation cost was more than $10/Watt!

Who was on the very low end of the install cost curve?  Gloria Solar, Suniva, Kaneka, Silray and Solaria each had a handful of installations that were below $4.50/Watt.

More significantly, how did our most popular pairings perform?  Here’s the data:

What is up with the Sharp & Enphase combination?  While Enphase installations are known to cost a bit more than a comparable string inverter installation (confirmed by our own experience), they certainly don’t cost $5/Watt more!  Rather, it turns out that the overall average for all Sharp-based systems is $8.53/Watt (nearly $2.00/Watt above the average) with prices ranging from a low of $6.17/Watt (when paired with a Solectria inverter) to a breath-taking high of - are you sitting down? - $19.30/Watt when paired with a Sharp inverter.  So who installed that system, you ask?  You’ll learn all about it (or at least all that we can tease out of the data) later in this series.

Shifting our attention to efficiency, thin-film module maker First Solar gets the highest overall ranking, 91.7%, thanks to its extremely high STC to PTC ratio.  On the more embarrassing end of the scale, Sunlan solar brings up the rear, averaging only 80.7%.  From our list of the most popular solar panels, Sanyo (long a Run on Sun favorite) does the best, averaging 89.3% across a variety of inverter combinations.  The rest of the top five are: Canadian Solar (87.6%), SunPower (87.5%), Suntech (87.2%), and Schuco (87.0%).  The bottom-five of our best selling panels?  That dubious honor belongs to: Sharp (86.0%), BP Solar (85.8%), ET Solar Industry (85.6%), Trina Solar (85.5%), and REC Solar (85.1%).

As for our five most popular pairings, here is the data:

That is a pretty tight grouping, with a total range of just 2%.  To break out of that mold with a conventional panel/inverter pairing, the Sanyo & SMA combination is your best bet, weighing in at 89.5%.

Who Uses What?

Finally, we decided to see what equipment combinations are preferred by the biggest installers in the market.  The following table lists the top-five installers and reports the number of projects in the data, their most frequently chosen solar panel (and % of times used) and their most frequently chosen inverter (and % of times used).

Collectively, these 5 installation companies accounted for 42.8% of the projects in the CSI data.  Certainly companies this large must have some real clout when it comes to negotiating prices, thereby allowing them to pass along those savings to their many customers. 
Or do they?

Find out in our next installment!