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Recom Redux: Talesun brings "Booth Babes" to Intersolar

07/16/16

  04:21:00 pm, by Jim Jenal - Founder & CEO   , 405 words  
Categories: All About Solar Power, Ranting

Recom Redux: Talesun brings "Booth Babes" to Intersolar

In a throwback to Recom’s disastrous use of “caged” women to promote its booth, Talesun Solar revisited that PR debacle, featuring young women in Playboy-bunny costumes at Intersolar in San Francisco this past week. 

The response on the Internet was immediate and unforgiving in its damning of Talesun’s sexist display:

Talesun sexist booth babes

Talesun sexist booth babes

Kevin Christy implores, “Next year I hope you do better than this.” Tom (@SolarCurator) tweeted in amazement, “Talesun? Booth bunnies? What year is this? Didn’t u get the memo?” And Jigar Shah voiced what many of us hoped, “Glad to hear it, sounds like a sanction is in order for them and InterSolar organizers.”

To say that such a display has no place in the solar industry, should be self-evident, but apparently it (still) needs saying, so here I go:  This has got to stop.

After the firestorm, Talesun issued an awkward non-apology apology press release, resorting to that oldest of ploys, suggesting that they were shocked, shocked I tell you that anyone might have been offended. 

Talesun’s Marketing Team Manager was quoted as saying:

Having attractive booth girls for our booth in the solar energy industry is considered something normal, just look at the exhibition in Bangkok a few months ago, many major companies, were also hiring attractive booth girls.  We thought it wouldn’t be a problem here in North America since we considered it was even more open minded than Asia.  I guess we made a mistake and we just learned the lesson.  We apologize for this misunderstanding and we want people to remember what we did and how much we contributed to protecting our earth.

Actually, no, I don’t think you have “learned the lesson.” Let’s be clear, hiring attractive women (or men) to staff a booth is not the problem.  Dressing them up in sexist costumes is. 

And it isn’t that those of us complaining about what you did are somehow less “open minded” - it’s just that we reject sexist conduct in the solar industry. 

If Talesun really wants to tout all the alleged good they have done “protecting our earth” I have a marketing suggestion for them - produce a clever and engaging video and run that at your booth.  But dress your booth staff in a manner consistent with members of the professional organization you claim to be.  Then, and only then, will you have learned the lesson. 

Frankly, the rest of us are tired of having to teach it.

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Jim Jenal is the Founder & CEO of Run on Sun, Pasadena's premier installer and integrator of top-of-the-line solar power installations.
Run on Sun also offers solar consulting services, working with consumers, utilities, and municipalities to help them make solar power affordable and reliable.

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